Adapting the business model to the local culture and market

Buying a successful franchise brand in one country does not necessarily mean that the brand will be successful in the destination country (such as Turkey or Cyprus). The main challenge is to understand the cultural differences, customer tastes, purchasing power and competition in the local market. Many investors risk their capital by relying on the reputation of a brand without analyzing local consumer behavior. Nihad Group focuses on “market analysis” in the pre-franchise stage, instead of “selling the franchise”. Does the brand have traction in the target market? Are the operating costs in line with the projected revenue? With this analytical approach, we prevent wasting capital on businesses that do not have the potential to grow in that particular region.